Revolutionizing Verification for CTV, Walled Gardens, and Retail Ad Networks
The Protected Passport is a groundbreaking solution that reimagines ad verification for modern closed environments. Purpose-built for Connected TV (CTV), Walled Gardens, and Retail Ad Networks, the Protected Passport offers a positive, publisher-first approach that enhances transparency, trust, and performance.
Key Benefits
- Privacy-First: Respects user privacy while providing rich insights
- Seamless Integration: No latency or disruption to user experience
- Comprehensive Coverage: Viewability, IVT, brand safety, and attention metrics
- Adaptable: Thrives in dynamic content delivery environments
- Collaborative: Fosters positive relationships between advertisers and publishers
How It Works
- Device-Level Integration: Embedded within the publisher’s platform
- Secure Data Collection: Gathers rich, first-party data
- Verified Insights: Provides actionable analytics to all parties
Impact Across the Ecosystem
- For Advertisers
- Optimized spending based on verified quality metrics
- Enhanced trust in campaign performance data
- For Publishers
- Maximize inventory value
- Gain proactive performance insights
- For the Ecosystem
- Increased transparency and trust
- Improved collaboration and effectiveness
Why Choose the Protected Passport?
- Tailored for closed environments
- MRC accredited for reliability
- Future-proof solution adapting to evolving digital landscape
- Ready to transform your ad verification?
