Protect Your Brand, Block Unsuitable Content
Our comprehensive brand safety solution ensures your ads appear in safe, relevant environments while protecting your brand reputation through customizable, multi-faceted blocking capabilities.
Key Features:
- Real-Time Post-Bid Analysis
- Support for IAB and GARM standard categories
- MRC accreditation for viewability
- Advanced Blocking Capabilities
- Pre-serve blocking based on real-time analysis
- Customizable category/keyword functionality
- Support for IAB and GARM standards
- Comprehensive Content Analysis
- Page URL and content evaluation
- Sentiment analysis and brand suitability scoring
- Contextual classification for informed decisions
- Monitoring Mode
- Proactive custom keyword addition
- Reporting on potential blocking opportunities
- Maintain reach while understanding content landscape
Customizable Brand Safety Categories:
- Brand Safety Categories
- Exception URL Lists
- Custom Brand Safety Categories
- URL Lists
- Bundle Lists
- Geo-targeting options: Country, Subdivision, Metro area, Zip code
- Language
- Invalid Traffic (IVT) detection
- Sentiment analysis
