Beyond Standard Metrics: Unveil the True Quality of Your Inventory
Part of our solution suite, Protected Media’s Traffic Intelligence solution goes beyond conventional viewability and IVT measurements, providing deep insights into the quality and characteristics of your ad traffic.
Key Features
Comprehensive Quality Analysis
- Measures inventory quality beyond standard viewability and IVT metrics
- Uncovers hidden patterns and behaviors in your traffic
Advanced Detection Capabilities
- Identifies high-density ad placements
- Detects high notifications and pop-ups
- Recognizes Made for Advertising (MFA) sites
Granular Impression-Level Data
- Provides detailed information on each impression
- Enables more informed decision-making on inventory quality
How It Works
- Deep Data Collection: Gathers extensive data points on each impression
- Advanced Analysis: Utilizes machine learning and patented algorithms
- Pattern Recognition: Identifies unusual or suspicious traffic patterns
- Actionable Insights: Delivers easy-to-understand reports and recommendations
Benefits
- Enhanced Inventory Understanding: Gain deeper insights into the true nature of your ad placements
- Improved Campaign Performance: Optimize based on high-quality, engaging inventory
- Fraud Prevention: Identify and mitigate sophisticated fraud attempts
- Cost Efficiency: Reduce spend on low-quality or potentially harmful inventory
- Better User Experience: Focus on placements that genuinely engage your audience
Why Leverage Our Traffic Intelligence Feature?
- Holistic View: Goes beyond binary metrics to provide a comprehensive traffic quality assessment
- Cutting-Edge Technology: Leverages advanced algorithms and machine learning for accurate analysis
- Actionable Insights: Provides clear, actionable data to improve campaign performance
- Scalability: Designed to handle large volumes of traffic across various platforms
- Integration: Seamlessly works with other Protected Media solutions for a complete verification suite
