Beyond Traditional KPIs
While viewability and clicks are important, they don’t tell the whole story. Protected Media goes deeper, measuring consumers’ true attention and engagement with your ads.
Our Approach
We measure true attention by analyzing:
- Quality of media placement
- User engagement with content and creative
Key Metrics
- Engagement: Measures user interactions with ads and content, including:
- Scrolling behavior
- Keyboard interactions
- Mouse movements
- Clicks and touches
- Device orientation changes
- Exposure: Evaluates the quality of ad placement:
- Ratio of ad to content
- Ad to screen ratio
- Ad load on the page
- Time in view
- Attention: Combines Engagement and Exposure for a holistic view of ad impact
Why It Matters
- On average, a person sees around 10,000 ads per day
- Traditional metrics don’t capture meaningful interactions
- Our approach helps advertisers understand what truly captures user attention
Features
- MRC-accredited for viewability measurement
- Customizable viewability thresholds
- Detailed time-in-view reporting
- Cross-device compatibility
- Real-time data and insights
Benefits
- Deeper Insights: Go beyond basic viewability metrics
- Optimize Performance: Understand which placements drive real engagement
- Increase ROI: Focus on truly impactful ad placements
- Future-Proof Strategy: Adapt to evolving digital advertising landscape
Ready to transform your viewability and attention measurement?
