Our Invalid Traffic (IVT) detection solution plays a critical role in preserving the integrity and efficiency of digital advertising. With over a decade of experience, we offer unparalleled IVT detection and monitoring for your inventory.
Key Features
- MRC-accredited: Proven tools for monitoring and verifying traffic quality at scale
- Pioneering methodology: Patented approach for intricate and detailed scoring
- Comprehensive analysis: Powered by 1,200+ unique logical algorithms
- Real-time insights: Invaluable traffic trends and analysis for large-scale marketplaces
- Cost-effective: Aligned with IAB, MRC, and TAG standards
Our Approach
We report on an individual request basis, ensuring a comprehensive and accurate view of your traffic quality.
General Invalid Traffic (GIVT)
- Data Centers
- Bots and Known Crawlers
- Irregular Activity
- Non-rendered Ads
Sophisticated Invalid Traffic (SIVT)
- Proxy Traffic
- Automated and Emulated Activity
- Inventory Spoofing
- Falsified or Manipulated Events
- Incentivized, Malware, or Out-of-Store Traffic
- Obstructed Ads
Why Choose Our IVT Detection?
- Comprehensive Coverage: Complete toolset for traffic quality and integrity
- Innovative Technology: Patented methodology for accurate detection
- Real-time Insights: Immediate optimization opportunities
- Industry Compliance: Fully aligned with IAB, MRC, and TAG standards
- Scalability: Ideal for businesses of all sizes
- Cost-effective: Superior detection at competitive pricing
